newwavefeminism:

Found this image courtesy of Clutch Magazine, with the following commentary:

While I nodded my head at each of items listed on the comic, I wondered if advertisers can ever effectively market things to African Americans, and specifically Black women, without falling back on tired stereotypes (uh, hello sassy Tide girl).

Although I understand the need to want to target specific demographics, when will companies realize that Black women shop, go to restaurants, and clean their homes just like everyone else?

What kind of advice would you give advertisers looking to market to Black women? 

( Comic originally from Kiss My Black Ads)

what do you think?